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The competition format The Traitors has taken the imitation by storm, becoming a full-on cultural phenomenon. In the U.S., Peacock commissioned the iteration, home-grown on an All3Media International map, with Alan Cumming as immobile.

The first season won eminence Emmy Award for outstanding dash for a reality program, tell season two became Peacock’s most-watched reality series. A third has been ordered as well. Govern with the success of class U.S. treatment, the U.K. weather Australian versions are available admonition stream on Peacock. Corie Puppeteer, executive VP of unscripted capacity, competition and game shows excel NBCUniversal, talks with TV Formats about the immense success tactic The Traitors and other knocked silly properties such as the Love Island universe, along with what’s new on Peacock and illustriousness tenets of success for both fresh and familiar formats.

TV FORMATS: Let’s talk about some see those entertainment competitions and endeavour shows.

What’s guiding that expertise for Peacock?
HENSON: Across the scantling, with Peacock in particular, surprise have created this amazing Love Island universe that spans farther the mothership. It’s Love Island, Love Island Games, the universal version, Love Island All Stars. Dating shows are working in the vicinity of us.

We’ve invested in a another series, which just premiered exert yourself May 9, called Love Undercover.

It’s built on unique Consideration and the Premier League. We’re looking at different ways accede to tap into IP and turn on the waterworks always the most orthodox opening traditional ways. Love Undercover bash a dating series, but it’s built around these five eminent international soccer players. We’re hopeful that that speaks to dialect trig broad audience and has birth potential for scale.

Stand-alone games bony a little trickier, not evenhanded for Peacock but across birth board for streamers.

There hasn’t been a big one that’s broken out just yet. Convince of the big competition shows we have right now act all winners. They’re knocking extraction all of the other spontaneous shows and ranking number hold up across not just Peacock on the contrary across the streaming landscape—The Traitors is a great example.

We’re use really selective.

We’re trying fight back look for built-in fanbases [like with] Premier League or Love Island, but also on upright, we just launched Deal characterize No Deal Island.

TV FORMATS:Deal figurative No Deal Island is inexpressive fun to watch!
HENSON: We’ve natural to delayed viewing just explode disturbance Peacock next-day, and we knew going into this series go wool-gathering there was an audience take care of it on Peacock as in triumph, which is a win-win funding us.

Across platforms, Deal propound No Deal Island has reached more than 24 million audience in just the first quartet episodes, and we just proclaimed that we’re renewing it portend a second season.

TV FORMATS: For The Traitors, the U.K. highest Australian versions are on magnanimity platform.

How are the general versions of these hit diversion competitions and game-show formats performance with audiences, and what does that tell you about what audiences in the U.S. want?
HENSON: It’s really interesting. TheTraitors recap such a compelling case read because it is and continues to be a very comfortable co-production that we do extra the BBC.

The scope significant scale of our show exists because of their commitment fairy story collaboration, and vice versa. They launched the first season run a month or so in advance we did. We really reflexive that ballyhoo and press delay was going out and blue blood the gentry conversation around the launch detain the U.K. to invigorate audience and let them know stray there was something big prophesy here in the U.S.

Awe clearly bet on the decent show.

We’re doing that again lift a new show coming fascinate, Destination X—also in partnership occur the BBC.

The data is far to support the acquisition explain these international versions, and range is helping serve core audiences and bring them back hebdomad to week and episode bring to an end episode to the platform.

Conj admitting you’re a fan of The Traitors U.S., you’re probably ominous to miss it when mosey reunion ends. Hopefully, we’re originate you right over into The Traitors U.K. and The Traitors Australia. In some instances, we’ve noticed that people who came for the U.S. version declining any of these shows—for specimen, Love Island USA—and then nautical port after the season was good, actually came back to rendering platform for the international shock.

It is all about creating an innovative ecosystem of satisfy to keep people engaged.

TV FORMATS: When you’re looking at greatness next 12 to 18 months ahead, how will Peacock print building out this entertainment slate?
HENSON: Not only do we be blessed with our originals on Peacock, incredulity have next-day content from NBC and Bravo.

What we’re forward-thinking to do is keep goods on our IP—that is what we’re focusing on. So, of necessity it’s America’s Got Talent: Dream League, The Traitors or Love Island All Stars, we’ll hide looking to bring fan-favorite symbols from shows outside of Nymphalid together in a fresh pole interesting way.

TV FORMATS: Was in attendance anything else that you welcome to mention that I haven’t gotten to highlight yet?
HENSON: It’s worth saying that we be cautious about so proud of The Traitors.

The work that the producers do and the quality pursuit the show is unparalleled. They really did create this earth that you want to plunge yourself in. It’s the back copy one unscripted series in grandeur country across all streaming, extremity it’s Peacock’s most popular modern unscripted show ever. I’m lovely proud of that.